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Why GPU Prices Are Rising in 2026: How Memory Economics and AI Are Reshaping the Graphics Market

By BSR Admin / January 4, 2026 /

TL;DR: GPU prices are rising again in 2026—not because of silicon shortages, but because memory has become the dominant cost driver. Rapid increases in GDDR6 and GDDR7 pricing, combined with AI-driven demand for high-bandwidth memory (HBM), are constraining supply across the entire GPU market. Flagship GPUs now sell far above MSRP, mid-range cards face sustained…

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