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For IT procurement officers and data center managers, the start of 2026 has felt less like a new fiscal year and more like a high-stakes auction. If you were hoping for the “inventory normalization” many analysts predicted late last year, the latest data suggests a much harsher reality. We are currently witnessing a historic “seller’s…
Read MoreSamsung’s reported 100% increase in NAND Flash contract prices in Q1 2026 confirms the trend we forecasted in our previous market outlook report: AI data center demand is driving a sustained upcycle in memory pricing. DRAM prices have already been rising continuously due to AI workload growth and capacity constraints, and NAND is now following…
Read MoreIn early 2026 memory markets are in the midst of an unprecedented super-cycle. Leading manufacturers are enjoying record profits: for example, SK Hynix reported a 47% operating margin in late 2025 and is rewarding employees with $100K-scale bonuses on 10% of profits. This reflects a severe supply crunch as AI/data-center demand soaks up huge amounts…
Read MoreAt CES 2026, NVIDIA announced the Inference Context Memory Storage Platform (ICMSP), positioning it as a core subsystem of the Rubin architecture. Unlike previous GPU or networking launches, this platform targets a more fundamental limitation in modern AI systems: the inability of existing memory hierarchies to sustain long-context, multi-step inference at scale. This announcement reflects…
Read MoreThe global memory and storage market is entering a phase where pricing, supply, and technology roadmaps are increasingly shaped by AI demand rather than traditional consumer cycles. Recent data and vendor disclosures point to tightening conditions across DRAM, HBM, and NAND, with ripple effects now visible throughout servers, SSDs, and downstream systems. Macro Market Signals…
Read MoreA Korea Economic Daily Report Highlights Tightening Supply in the Server Memory Market According to a January 5, 2026 report from Korea Economic Daily (KED Global), South Korea’s leading memory manufacturers — Samsung Electronics and SK Hynix — are seeking to raise server DRAM contract prices by as much as 60%–70% in the first quarter…
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