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“Memory as a Service”: What It Is, How It Works, and Why SK Hynix Wants to Rent Out RAM

By BSR Admin / July 15, 2026 /

The head of SK Hynix’s parent group told Bloomberg TV that the company may move beyond selling memory chips and offer “Memory as a Service” (MaaS) — memory capacity delivered like a cloud subscription rather than a product shipped in a box. He was candid that MaaS is still “an idea at this point.” No…

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Market Update: DRAM contract prices are set to jump another 13–30% in Q3

By BSR Admin / July 15, 2026 /

The third-quarter memory numbers are starting to land, and they say the squeeze is nowhere near done. Contract negotiations point to another 20–30% increase for DRAM and 35–40% for NAND in Q3 2026. The more conservative survey puts it at 13–18% for conventional DRAM and 10–15% for NAND, quarter over quarter. The two forecasts disagree…

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NVIDIA Unveils the Inference Context Memory Storage Platform — A New Era for Long-Context AI

By BSR Admin / January 17, 2026 /

At CES 2026, NVIDIA announced the Inference Context Memory Storage Platform (ICMSP), positioning it as a core subsystem of the Rubin architecture. Unlike previous GPU or networking launches, this platform targets a more fundamental limitation in modern AI systems: the inability of existing memory hierarchies to sustain long-context, multi-step inference at scale. This announcement reflects…

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